About Subhabrata Mondal

Experience

  • 2018 - Present
    Soffront Software Pvt. Ltd.

    Head of Strategy and Marketing

    I am responsible for building digital sales channel, Lead generation from paid and organic online mediums, Sales cycle management for in-house products & B2B business. I have helped multiple Franchisor and franchise consultant with B2B Lead Generation, Lead Nurturing and Sales Conversion. • Specialized in ROI focused performance marketing business and handled complete responsibility of annual revenue from products & Services, creating strategy, handling marketing process and digital ad spend. • Responsible for end to end digital marketing deliverables for in-house products & clients spread across multiple geographies. Leading all marketing efforts like SEO, Text Ads (SEM), Facebook & LinkedIn. • Managing different SEM aspects like Copy Analytics, Keyword generation and lifecycle management, Bidding, Traffic quality, Ad extensions, CTR improvement, A/B testing techniques, Remarketing (RLSA) etc. • A/B testing of landing pages, Ad copy, E-mail and marketing Banners using various analytical techniques and tools. • Complete knowledge of Google Ads, Google Analytics, Facebook Ad manager, LinkedIn Advertisement. • Worked to improve SEO performance by using various white-hat SEO techniques. Improved website structure to surface good content in front of SEO crawlers to improve overall SEO score of website. • Strong analytical skills and data-driven thinking. • Introduce, execute and promote new revenue streams. • Leading a team of 9 digital marketing professionals, ad copy writers and graphic designers. • My leadership aspects include, to develop strong relationships with current and potential internal / external clients, reorganize the operations to optimize for effectiveness and delivery cost, ensure compliance to the process and quality standards and motivate the team by providing leadership and direction.

Expertise

Team Management
Online Advertisement
Client Management

Skills

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